Cebu Pacific
Challenge:
Delivering a Flawless Website-Booking Experience to Customers Globally
Solution:
Cebu Pacific: Largest Low-Cost Airline in the Philippines Boosts Web Performance and Online Experience with Edgio's Content Delivery Network
Cebu Pacific (PSE:CEB) is the largest low-cost airline in the Philippines. It pioneered the “low fare, great value” strategy in the local aviation industry by offering reliable scheduled air travel services to passengers willing to forego the extras for fares. Since 1996, the airline has flown more than 140 million passengers across 37 domestic and 29 international destinations, spanning Asia, Australia, U.S. and the Middle East. Cebu Pacific’s vision is to be the most successful low-cost carrier in the world with a commitment to excellence and innovation in everything they do.
“Since the vast majority of our customers book their tickets online, any problem with accessibility of our booking site would affect customer experience. CEB aims to provide an innovative service and high-quality travel experience to our passengers. Hence, we are continuously looking for ways to increase our website performance, and we can achieve this by partnering with [Edgio].”
Atty. JR Mantaring, Vice President for Corporate Affairs - Cebu Pacific
Challenge: Delivering a Flawless Website-Booking Experience to Customers Globally
With 60 to 80 percent of its passengers booking tickets online, CEB needed a fast, secure and reliable online booking experience while keeping up with increased traffic as the business grows globally. “Since the vast majority of our customers book their tickets online, any problem with accessibility of our booking site would affect customer experience. CEB aims to provide an innovative service and high-quality travel experience to our passengers. Hence, we are continuously looking for ways to increase our website performance, and we can achieve this by partnering with Edgio” said Atty. JR Mantaring, Vice President for Corporate Affairs of Cebu Pacific.
Solution: Edgio Delivery
Since the implementation of Edgio's Content Delivery Network (CDN) in August 2015, CEB has experienced the following:
Increased Website Performance
Edgio is improving East Asia's average web response time by 44 percent and global delivery performance by 61 percent.
Improved Customer Experience
Online booking is faster and more reliable, which significantly reduces customer complaints.
Reliable Delivery on Any Device
Customers can easily book and manage flights on the go, on any device.
Scalability
As CEB broadens its offerings to more markets, Edgio Delivery allows it to seamlessly grow website traffic on a global scale.
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