E.W. Scripps
Seamlessly transitioning to OTT streaming.
E.W. Scripps is one of the largest independent TV station owners in the U.S., with 61 stations in 41 markets. Discover how they leveraged Uplynk to launch an OTT, direct-to-consumer streaming service.
Challenge
E.W. Scripps is one of the nation’s largest local TV broadcasters. To capture and retain viewers, they needed to go where viewers across the country were heading: OTT streaming. They came to us with three distinct goals:
Reduce inefficiencies created by disparate and complex workflows
Scale streaming operations across different TV stations and technologies
Capture a growing audience for local news on social and mobile platforms
Solution
We made the complex simple by centralizing video processing in the cloud and distributing tools that enable each station to control how they manage, and stream live linear content, personalize, monetize, and more. E.W. Scripps used Uplynk to:
Standardize the workflow across all their TV stations
Integrate their ad server, Google Ad Manager, for dynamic ad insertion
Implement a real-time clipping tool for the publication of video-on-demand (VOD) news across their local sites, social media, and mobile platforms to pull in viewership
Outcome
Edgio onboarded 15 E.W. Scripps stations in less than a month, making it possible for viewers across the U.S. to get the brand’s local TV stations on their mobile devices. Since the transition, E.W. Scripps has:
Eliminated complexity by working with a single, integrated media platform
Delivered personalized TV-like experiences with the seamless integration of relevant, engaging ads
Engaged new viewers by distributing breaking local news on social platforms
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